Brand Warfare: Visual Commentary on the BDS Movement and Western Consumer Culture

This series was created in response to Al Jazeera’s coverage of the impact of the BDS (Boycott, Divestment, Sanctions) movement on major Western brands in the Middle East and Asia. As global consumer resistance grows in response to political conflict, particularly Israel’s war on Gaza, brands like McDonald’s, Starbucks, and Coca-Cola have become symbols of geopolitical entanglement.

Each illustration anthropomorphises a global consumer product into a machine of war.

These illustrations are intentionally absurd and satirical, combining corporate aesthetics with military machinery to provoke thought on how everyday consumer goods become entangled in global systems of violence and resistance.

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